Recently my much cooler-than-me colleague brought my attention to Sleep Token, a UK band rocking out behind masks and being propelled to number one on the charts by their community and fandom. They recently scored a number one Billboard hit and have an active community of supporters.
The band gives the server a lot of interesting lore, language and rituals to play with. Read this blurb from the Guardian to see what I mean:
Sleep Token operate behind a veil of anonymity. They have given virtually no interviews over the course of their career. The band’s frontman and chief songwriter is known only as Vessel; the other members are referred to as II, III and IV. They perform live wearing masks, hoods and body paint to conceal their identities and promote a fictional mythology: it’s too sprawling and complex to explain here – one fan has apparently produced a 35,000-word thesis on the subject – but it involves the band being a mouthpiece for a deity called Sleep. Their gigs are referred to as Rituals, their albums as Offerings, their social media posts frequently open with the word “Behold” and end with the word “Worship”. Like Hogwarts pupils, their fans are divided into “houses”: one is called Feathered Host, the other House Viridian.
Here are my notes and I’ll include an invite link to join at the bottom so you can jump in and check it out yourself.
Member Birthdays brought up to the top
Clever use of a birthday role as a top level sidebar. I assume admins/mods can give anyone this role or maybe they have some bot integration for this. Great way to recognize members in big servers like this. I’m sure this is a practice in some of these other big stadium servers but I have never noticed it before. I like it.
Fun Theming Channels/Roles
‘The Tomb’ - Archived Channels. Archiving instead of deleting is a best practice to maintain search/content.
All Live Concerts are listed in the Server Calendar. Good to see that.
Social Media Posts Automated Feed
I generally think these are ok because it makes it really easy to search for specific content/reference something in server.
Full Directory of Non-Related Interest Channels
Giving space for their members to post on a variety of topics outside of Sleep Token. ie: music, gaming, cooking, health and wellness, books, ect.
When your server is active and big enough, why not? Allows members to discover other connections points and share more.
Pin to bottom bots for repetitive messaging
Mikey the Mic Stand: a popular bot to handle bottom pins
Invite link to join Sleep Token and look around: https://discord.gg/HgTMDRXHV3